The COVID-19 epidemic has spread rapidly since January 2020, bringing huge impacts on China's economy and people's lives. In Hubei, where the epidemic situation is severe, the annual automobile output accounts for about 8% -9% of China's automobile production. The more serious Guangdong and Zhejiang are also major provinces of the Chinese automobile industry. In addition to directly affecting the production and sales of local vehicle companies, there are many parts and components supporting companies in these three regions, and the supply of parts and components in the short term will restrict the production rhythm of the vehicle. The epidemic has had a major impact on China's auto manufacturing industry in the following three areas.
Demand for car purchases and spending power have declined significantly in the short term.Since the outbreak of the epidemic, China has mobilized the entire population, strengthened the prevention and control measures and methods of the epidemic, consumers have increased their awareness of self-protection, self-isolation at home, and prevent the situation from further deterioration. This has greatly reduced the short-term car buying behavior of Chinese consumers and severely affected car sales. This factor will continue after the epidemic of the new crown pneumonia is resolved, and it will also affect the period of time.
The production progress of the enterprise is blocked.Affected by the epidemic, notices of delayed resumption of work have been issued throughout China. A survey of more than 300 complete vehicle and component companies in China shows that delayed resumption has led to an average 7 to 11 days less work than in previous years (the Hubei region is longer), and most regions also require personnel to return home to work and observe at home, further delaying The return to work rhythm has caused insufficient productivity of enterprises and affected product manufacturing. The rework and isolation of foreign employees of each vehicle company caused a certain proportion of front-line personnel gaps. Insufficient operating rates will increase the risk of insufficient supply at all levels of the industry. At the same time, insufficient personnel protection materials will also be difficult to support the needs of enterprises to resume production; many provinces and cities And township roads have introduced measures such as stringent inspections and high-speed inspections, which affect the transportation of vehicles and parts and further aggravate production problems. Especially for the enterprises that are responsible for the urgent production of negative pressure ambulances in the near future, any obstacles in the process will affect the production of the entire vehicle, which will delay the delivery of orders. Calculated based on 10 days less start-up of the enterprise, and the short-term supply of personnel and industry chain after the resumption of work cannot meet production needs in the short term, it is expected that the industry's output will exceed 1 million vehicles.
Difficulties in exporting corporate products have increased. With the rapid spread of the epidemic worldwide, Europe and North America have become the epicenter of the epidemic. Based on this, some customers refused to accept the ordered goods and made cancellations of the original orders. This has also hindered the development of overseas markets by Chinese auto companies, which has made it more difficult to export cars and parts. At the same time, due to the tight supply chain caused by the failure to resume work in time, the delivery of export orders was delayed, which adversely affected the subsequent signing of orders.
